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TORAÑO FAMILY, ARMED WITH A NEW LOOK, IS BACK IN CONTROL OF ITS OWN DISTRIBUTION

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Date: July 15, 2010

FOR IMMEDIATE RELEASE                                                         Media Contact:

                                                                        Bruce M. Lewis

                                                                        info@torano.com

            305.661.9121

 

 TORAÑO FAMILY, ARMED WITH A NEW LOOK, IS BACK IN CONTROL OF ITS OWN DISTRIBUTION

 

(Miami, Florida) July 15, 2010—The Toraño Family, makers of some of the finest cigars in the world, is proud to announce that effective August 1st the family will distribute its own brands. To add to this exciting news, Toraño launches a new company name, a new logo and two retail exclusive cigar brands.

 

The company name is changing from Toraño Cigars to Toraño Family Cigar Company to truly capture the family legacy and emphasize that this is a family-owned company. The taking over of its distribution is the result of the family’s decision to enhance its personal relationships with the trade and consumers.

 

“We are energized and excited to be announcing these positive changes,” said Charlie Toraño, the company’s president.

 

The new logo, which combines a contemporary, yet classic look, is symbolic of the company’s new direction, one which will focus on the introduction of innovative cigar brands, unique blends and building a strong Toraño Family Cigar community.  

 

“We recognize the value of building communication,” Charlie said. “There’s no better way to reach cigar smokers and the trade than through social media, the Internet, the use of viral campaigns and the personal touch and interactions at cigar events that only the family can provide.”  

 

The IPCPR in New Orleans will be the platform for the unveiling of Master by Carlos Toraño and Single Region, two retail exclusive brands. The company is also offering a value priced bundle cigar named Brigade. 

 

“I am looking forward to seeing everyone at our upcoming annual trade show and personally showing all of the changes which are taking place,” Charlie said.

 

A leader in the cigar industry, Toraño Family Cigar Company is a four-generation company currently based in Miami, Florida.  It enjoys a rich heritage and history in tobacco growing and cigar manufacturing.

 

For media inquires and interviews, please contact Bruce M. Lewis at: info@torano.com or via phone at: 305.661.9121.

 

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Tags: carlos, charlie, cigars, distribution, family, llaca, torano

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Very cool! Much luck to the rebooted company! I'm sure the quality and excellence we've come to know from Charlie Torano and the Torano family will continue to be evident in all the products that will be put out after the relaunch. I, as one of Torano's loyal followers, can't wait to make the trip with the "Family". Much Success!!!
Excellent!! I'll break out a Torano 2004 Tribute tonight in honor of this great news.
Love the Tributes! One of my top 10's.
WOW!!! I really like Torano cigars, too bad I don't smoke many of them. Great news nonetheless.
The Torano Silver robusto was my first "favorite" cigar... have a lot of love for this company, congrats and good luck!
Rich Perlman told me this and I greet it with mixed emotions. How will that affect pricing and where to buy them?
I just got some 1916's before I got the news.

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